I joined a global hair company as an educator about hair condition in early 2012.
For 3 reasons.
1. To keep the wife happy
2. To earn cash 🙂
3. To keep the wife happy.
I used to work in the glamorous world of fashion where you get paid rarely & if you did, it was in the wrong type of paper. (I am referring to tear sheets, magazines, prints)
I was enthused and buoyant about my new opportunity. It was all positive, to land in a world where you got paid regularly and appreciated for what you do. This was good.
Personally my education in hair was unusual. I went from tea boy to catwalks and photo shoots in 2 years. I learned fast and I learned from the best. Most importantly I learned that you don’t stop learning.
I digress, In my new role I set about touring the country on my self titled crusade for conditioning. I found myself increasingly perturbed by how many hairdressers I had come into contact with, that showed little grasp of the importance of condition. Especially in relation to the finish of hair.
I thought that everybody knew what I knew with regards to hair condition. Apparently not.
It’s true I had an agenda, to try and sell a conditioning product, a treatment, a taming system, an ideology yada yada.
The conditioning treatment was difficult to sell. The ideology was even more difficult. I had to literally prove my point & fight my corner to get my message across about the benefits of regular treatments and hair condition. I really couldn’t get my brain around the fact that most hairdressers didn’t get the idea of camouflage vs. cure. To me it was a no brainer? like an Aston Martin? everybody wants one. The only decision is what colour to have.
The hairdressers I met were from all types of salons, flagship ones, posh ones, chain ones, independent ones and even mobile ones. The number of them that didn’t know the difference between fine or thick hair or understand about pH was frightening. Why? was it down to their education in hair? was it down to how/what they were taught? The number of “qualified” hairdressers that I had to show how to blow dry correctly to me was insane. I thought that blow drying is the first thing practically, everybody is taught?
My point about hair condition is that everybody knows or says they know about its importance. Hairdressers agree that if you take care of your hair, then your style or “do” will take care of itself. However too many hairdressers don’t practice what they preach. Instead they press the dishonesty button to perpetuate the lie that the clients with twice bleached hair “looks and feels fabulous, darling” in order to safe guard there commission.
Think Condition is King and not the client is king. Share your expertise and don’t be afraid to disagree with a clients demands. They will thank you in the long run.
Why do these salon owners not see the opportunity in curing their clients hair condition? Is it because they don’t really know enough about it?
I see a big opportunity in the value of hair conditioning treatments. The relation to the finish of hair is undeniable. You cannot have one without the other.
I want to touch more on this later in this blog by developing a way of educating hairdressers about condition.
I hope with your support we can raise the bar. Inform our clients and ensure that the excellence in British hairdressing is maintained.
Is this possible?
You tell me?